In recent years, packaged food or ready to eat food has become a favourite among consumers & there has been a noteworthy change in the eating habit in Metropolitan Cities. The benefits of packaged food are many, including easy handling, cooking, and consumption, and free from external tampering. Not so long ago, the packaged foods market witnessed a paradigm shift in focus from developed regions to developing ones. Players turned to emerge economies where rising disposable income and changing consumer preferences were the favorable factors at play. Mostly, in a small family where both husband and wife are working, they prefer having ready-to-eat food which has become the most favorite and convenient part of their meal.
The middle class is growing and so is their buying capacity and demands. They love to try on new products that come in the market. They prefer premium products, especially the ready-to-make and easy-to-eat category.
We all agree that a great cook is known, appreciated and remembered by their sauces and curries. They not only enhance the flavor of the dish but also adds a new dimension. At Wah Ustad, our 100% natural (no preservatives, no artificial color) Curry Paste range of products lets the Home Chef takes advantage of traditional taste and flavor while relieving them of laborious and time consuming process. Gone are the days where you have to wash, chop, grind, mix and pulverize. At the same time the dish retains the same appeal, moisture, texture and great aroma for which your family and friends will never be out of praise.
The Wah Ustad, product range includes 100% vegetarian Easy to Cook Curry Paste (Gravy Base) from which both vegetarian as well as non-vegetarian delicacies can be prepared. Just add fresh chunky vegetables/meat/chicken to curry paste along with water and in few minutes enjoy the most delicious and authentic dish.
The range includes Paneer Butter Masala Curry Paste, Paneer Tikka Masala Curry Paste, Mutter Paneer Curry Paste, Chicken Curry Paste, Butter Chicken Curry Paste, Chicken Tikka Curry Paste, Mutton Curry Paste and south Indian Sambhar Curry Paste.